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December 1940. "Religious sign on highway between Columbus and Augusta, Georgia, indicating revival of interest in religion. This sign was painted red, white and blue." Under "God," we see that these "Bible Signs" were the work of "David Brinkman evangelist" of Augusta. Medium format acetate negative by Marion Post Wolcott. View full size.
The road to Perdition, I mean.
In the lower right corner is a signature which reads' "Bible Signs, Augusta, GA", and also another hood.
[Which we already know from reading the photo caption! - Dave]
You need to check out the view here, still my favorite Shorpy photo of all time:
The beauty of Burma Shave signs is that they spread the message out so it could easily (and usually amusingly) be read at 40 or 50 miles per hour.
This sign might be a challenge to take in at any speed above that of a horse-drawn vehicle.
Now if it were a billboard --
I grew up in Augusta and my first job was as a reporter for the Columbus newspapers, so I can tell you from my many trips back home to visit my parents that "the highway between Columbus and Augusta" is about 250 miles long.
I would think twice about driving down that road.
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