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November 1938. "Danger Zone, Omaha." Another of John Vachon's postcards from Nebraska, which before becoming the Cornhusker State was Quirky Signage Capital of the Midwest. The message conveyed here is probably not exactly what Hoffmann Mortuary had in mind. 35mm nitrate negative. View full size.
we'll be the last ones to let you down!
Customer: "How's business?"
Undertaker: "Dead."
The building in the background is part of a lumberyard or roofing business, showing samples of the available shingles. How pretty that must have looked in real life - ugh!
Mr. Safety looks to have only one arm. Hoffman Mortuary is more dangerous than we first believed!
Step right up, view our selection of beautiful asphalt roofing shingles, and YOU can become an amputee just like Officer Friendly!
Of course they mean that the *sign* is courtesy of Hoffmann, but instead it looks like the mortuary created a "danger zone" to drum up business!
or
SLIPPERY SIDEWALK
Courtesy
HOFFMANN MORTUARY
etc, etc
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